Hej!

This is malte and I do things

Arrow UpGet in Touch
A colleague and me sitting inside of the Lightyear 0 prototype discussing the contents of the In-Car-Infotainment display.
Copyright for the photo: Bart Geers of Lightyear.
nice to meet you!
I am a freelance (UX) strategist and researcher with 10+ years in the field. I support teams to create innovative, user-focused digital products. I am a communicative generalist and like to use the potential of all stakeholders in a project to push the limits.
connect with me
OldschoolSome business platformCute picturesThe newer and better Twitter
my skillset
strategy
Taking holistic views is one of my strengths.
I don't just come up with ideas; I create game plans.
I like to get into the chopper (but without Arnie) and take a look at your product end-to-end, identifying challenges and potential factors that could influence my tasks. That includes considering long-term effects and taking a thorough, in-depth look at background information. Let's make your product stand out from the crowd.
research
I talk to people and gain insights.
I know that insights are key to creating a product that users will actually use. Using both quantitative and qualitative research methods, I'll uncover the facts and figures that will make your product shine. I can build genuine connections with interview participants, know what to ask in UX tests, keep up with trends, set up surveys, and identify the sweet spots and gaps in the collected data.
ux design
Yes, I know how to work with Figma.
A good design is not just about aesthetics - it's about creating an experience that's both beautiful and user-friendly. With a focus on usability, accessibility, and user research, I'll ensure your product is designed with your users in mind. Knowing tools like Figma helps me with any assignment. Despite not being my strong suit, I am not afraid to get hands-on with component libraries or build screens. I mean, I also built this website myself (with a little help).
facilitation
Collaboration & Teamwork = Best ideas.
That's why I love facilitating workshops that bring out the best in your team. Whether it's a brainstorming session, design sprint, or strategy workshop, I know how to lead productive, engaging sessions that deliver actionable results. With a focus on empathy and communication, I'll ensure everyone's ideas are heard and valued. Let's work together to create a workshop that sparks creativity and innovation.
interim
Sometimes a project is not enough.
I do short-term, project-based assignments, filling a gap in your team or providing an outside perspective on a project when needed. I like the opportunity to become a valuable part of your team, take on responsibilities and create good things together.
team lead
What can I do to help you do your tasks better?
Being a generalist helps me build bridges between disciplines, break down silos, and support everyone to the best of their abilities. I believe in working together as a true team, supporting one another, and I know how to inspire and guide teams to create their best work. I am a people person, had my first experiences in such roles, and felt comfortable doing so.
More about me
Arrow Up
More about me
Arrow Up
More about me
Arrow Up
More about me
Arrow Up
More about me
Arrow Up
More about me
Arrow Up
More about me
Arrow Up
just a collection of awesome projects
my hall of fame
In the past I had the pleasure to work with
Allianz / Alphabet (BMW Group) / Audi / Auerbach Shipping / Bode Chemie / Comdirect / Deutsche Telekom / Die Ostholsteiner / DigitalService des Bundes / Douglas / eBay / Edeka / European Payments Initiative / FC Schalke 04 / German Federal Foreign Office / Hexal / Hamburger Hochbahn / KMK Kinderzimmer / LichtBlick / Lidl / Lightyear / Lufthansa Gruppe / Mediengruppe Dr. Haas / Mercedes-Benz / rbb Fritz / Regionalverband Ruhr / rrbone / Screens / Sennheiser / Sparkasse /  SV Babelsberg 03 / Tempus Corporate / Unilever / Vodafone / Volkswagen Group / Welcome Hotels / and some more.
Long story short, here are some portfolio projects that were fun:
lightyear
#1: solar mobility made easy
The instrument cluster and steering wheel of the Lightyear 0.
Copyright for the photo: Bart Geers of Lightyear.
The challenge
How to enhance the user experience of the world's first solar car across any digital interface.
The solution
I joined the Dutch solar car startup Lightyear for four months on an interim basis (shout-out to Tom Harle) to cover for a new colleague who joined the company later.
My assignment was to support the UX/UI team working on the in-car interfaces, the instrument cluster and the in-vehicle infotainment display in the middle console. As an automotive engineer with a university degree focused on ergonomics, I brought my expertise to polish the existing screens and to push for the user's voice to be heard in new features.

As of 2023, the company managed to get the quite expensive 250.000€ Lightyear 0 off the production line but had to declare bankruptcy shortly after.
The idea of a solar-powered car lives on.
Role
UX Researcher
Methods
Expert Reviews, Surveys
Tools
Figma, Condens
language
EN
Year
2022
European payments initiative
#2: pay anything everywhere (in europe)
Two people holding a smartphone in their hands to complete a transaction using a QR code.
Copyright for the photo: David Dvoracek on Unsplash.
The challenge
The market is fragmented, and major US-based players such as Visa, Mastercard, or PayPal are on their way to an oligopoly.
What might a pan-European customer-to-business and customer-to-customer payment solution look like that you can use no matter where you are on the continent?
The solution
The answer: A digital service built in Europe for Europeans, led by a consortium of European banks called the European Payments Initiative.
A skilled team at ustwo and I worked on an app prototype for several months – you might want to think of it as a very stretched design sprint.
During that time, we conducted three iterative rounds of research. We began with a focus group session in Sweden to identify needs and challenges. During development, we then conducted two further rounds of qualitative UX research in Germany, the Netherlands, France and Spain. My responsibility was to hire local facilitators, interpreters and translators for the relevant native languages; prepare discussion guides, stimuli and video call infrastructure; analyse insights; and provide overall consulting on UX topics.

Update: In the summer of 2024, the result of this prototype will be launched as Wero.

Furthermore, after the initial launch of Wero at the German Sparkassen and Volksbanken Raiffeisenbanken end of 2024, I ensured both banking groups followed the design principles set by EPI in their online banking apps.
(Assignment by Everybody Go)
Role
UX Research Ops; Quality Assurance
Methods
Focus Group Session, Remote Interviews; Expert Review
Markets, language
DE/NL/FR/ES/SE, EN
Agency/Studio
Year
2021, 2024-25
digitalservice
#3: Digitalise civil services
Cropped Photo of the Reichstag building in Berlin, home of the German parliament, the Bundestag. The writing on the building says "Dem Deutschen Volke" (for the German people).
Copyright for the photo: Maheshkumar Painam on Unsplash.
The challenge
Germany's civil service has a poor reputation, largely due to past missed digitalisation opportunities. The DigitalService supports federal ministries and authorities in changing that, with the help of software developers, transformation managers, and user experience experts.
The solution
I spent five months with DigitalService tackling two projects:

NeuRIS (short for "Neues Rechtsinformationssystem") by the Federal Ministry of Justice and Consumer Protection is an Open Data service offering a legal database (federal laws, changes in federal law, verdicts of federal courts), including an API.
I interviewed third-party software developers, members of the Open Data community, and researchers about their expectations and use of the API, and how to enhance both the API itself and its documentation.

KIPITZ (abbreviation of "KI-Portal des ITZBund") by the Federal Ministry for Digital Transformation and Government Modernisation is a platform to use (Open Source) Large Language Models (LLM) and AI applications for internal usecases in ministries and agencies. Because of the system's enclosure, all processed data stays local.
My task was to collect experience reports and evaluations of civil servants on how and when they use AI applications. I also supported the UX designer in creating a holistic framework for a KIPITZ redesign.
Role
UX Researcher
methods
Expert Review, Remote Interviews, Reviewing UX Designs
Tools
Figma, Condens
MARkets, languages
DE, DE/EN
Year
2025
screens
#3: benchmarking the benchmarkers
I moderate a group standing in front of a wall full of post-it notes.
The challenge
ScreensStudio, a benchmarking platform for professionals in the automotive industry with extensive coverage of infotainment systems, is seeking answers about who its users are and how to improve the user experience and reduce attrition.
The solution
During my time with Lightyear (see above), I had the pleasure of using ScreensStudio for the first time and thought, "This is immensely useful!"
So when UX247 approached me to see if I would be interested in collaborating with them, I did not hesitate!
Qualitative interviews with former and current users in DE, FR, IT, the UK, and the US provided insights into why and how they use the platform, as well as the challenges they face with their employers' procurement. While I could not help with the financial aspects, I was able to identify user groups and common behaviours. These findings informed the creation of a clickable prototype of a revamped interface draft. In a second round of interviews, I validated the assumptions and design choices.
After completing the evaluation, I presented the results at a UX and company strategy workshop at Screens' offices in Stuttgart (see photo).
Role
UX Strategist, Designer & Researcher
methods
Expert Review, Remote Interviews, Prototyping
Tools
Figma
MARkets, languages
DE/FR/IT/UK/US, EN/DE
Agency/Studio
UX247 (business closed)
Year
2023
lichtblick
#4: get solar on your roof
Two handymen on a roof installing solar panels
The challenge
Raise interest and drive more potential customers into an online application funnel for an all-in-one solar package from LichtBlick, Germany's largest sustainable energy provider.
The solution
I joined a small product design team on an interim basis for 7 months, working on classic UX design, research and strategy.
Our common goal was to enhance the user experience in the online sales funnel by providing the most important information, keeping the application as sleek as possible, and gathering as much detail as needed. We conducted a series of qualitative interviews to gain insights into prospective buyers' needs and knowledge, drafted alternative user flows and started a process of continuous user research.
Role
UX Designer & Researcher
methods
User Interviews, Surveys, UX Design
Tools
Figma
languages
EN/DE
Year
2023-24
Alphabet
#5: your best lease car friend
A person holding a smartphone showcasing the Alphabet App.
Copyright for the photo: Alphabet.
The challenge
An app that has been in development for several years needs an overhaul (new corporate identity) and new features.
The solution
Another interim assignment, another project with the fabulous bunch of people at ustwo. The team I joined has been working on a lease car companion app (Click here for more info) for Alphabet (not the Google one, but the BMW-owned), and I stayed for 11 months.
During my time, I worked on strategic topics to enhance the user experience throughout the customer journey, in workshops and in daily business, together with an all-remote design team of up to 4 colleagues across several time zones.
Also, because the client team resides in Munich, I made sure that communication between the agency and the client went smoothly – sometimes, chats in the same local language can lower barriers better than anything else, right?
Role
UX Design Lead
Tools
Figma
languages
EN/DE
Agency/Studio
Year
2021-22
ebay
#6: how to shop local
A flea market. Books are arranged on the floor forming a heart.
Copyright for the photo: Donatella  D'Anniballe on Unsplash.
The challenge
Shopping for items and services in your local area might not be the first thing that comes to mind when you think of eBay's offerings.
After they sold their German subsidiary, the clear market leader in classifieds in Germany, Kleinanzeigen, eBay wants to get back into the C2C business.
The solution
UX247 and I set up two focus group sessions at eBay's campus near Berlin to discuss the challenges and needs users face when shopping locally, and to validate early hypotheses and success criteria for their shopping behaviour.
Role
User Researcher
Method
Focus Group Sessions
Market, languages
DE, DE/EN
Agency
UX247 (business closed)
Year
2022
telekom
#7: make frag magenta accessible
A laptop with a braille device in-front of it. The laptop screen shows the telekom.de website with the Frag Magenta chatbot.
Copyright for the photo: Elizabeth Woolner on Unsplash.
The challenge
The German telecommunications giant Telekom is clearly interested in making its products as accessible as possible. The newly introduced customer service chatbot "Frag Magenta" should be no exception.
The solution
I supported a team for a few months working on AI and chatbot topics in customer support. I conducted several rounds of user interviews to understand how they would approach the provider and what their opinion was of such modes of communication. This included groups of people with disabilities who had difficulty using screens, e.g. due to very limited eyesight. The result was a list of recommendations for the development team.
Role
UX Researcher
Method
Remote Interviews
Market, language
DE, DE
Agency
Year
2020
morgenweb
#8: go digital, go local – but for whom?
A man sitting and holding up a newspaper covering his face. Also there is a tablet displaying a digital newspaper website.
Copyright for the photo: Roman Kraft on Unsplash.
The challenge
The Haas Mediengruppe, a publisher of local newspapers in the Rhine-Neckar region of Germany, approached Edenspiekermann in 2019 to find out who their readers actually are – and more importantly, how they consume news online.
The solution
As part of the overall digital strategy, I was responsible for user research to identify frequent readers and what they are interested in, using both a quantitative, open-to-all online survey and interviews with selected newspaper subscribers, using the publication's shared website "Morgenweb" and/or their app.
All of the collected insights and learnings were compiled into distinctive reader profiles (like a persona but not a persona) that laid the foundations for building the next iteration of "Morgenweb".
Role
User Researcher
Methods
Survey, Remote Interviews
Market, language
DE, DE
Agency
Year
2019-20
sparkasse
#9: the others are just banks
A glass wall with Post-Its
The challenge
Online and neo banks disrupted one of the oldest businesses in the capitalist world. Of course, this didn't go unnoticed at Germany's biggest banking group, Sparkasse. They wanted to know what a modern banking app could look like.
The solution
It's not a small task – especially when your stereotypical customer is largely non-technical. To validate that the new app draft could be used by everyone, digital product studio MAD brought me in. At the Sparkassen Finanzportal lab in Berlin, now S-Communication Services, we put Figma prototypes through their paces.
I prepared, facilitated and analysed the interviews.
Role
UX Researcher
Method
Interview-guided UX Tests @ Sparkassen-Finanzportal's own Lab
Market, language
DE, DE
Agency/Studio
Year
2019
douglas
#10: make me pretty online
An open calendar on a table accompanied by a smartphone showcasing the Douglas Beauty Booking website.
Copyright for the photo: Nicola Styles on Unsplash.
The challenge
The retail chain Douglas didn't want to leave the field clear for rising online services like Treatwell to miss out on bringing their expertise in beauty to the table.
The solution
To distinguish it from other booking services, Douglas thought it would be a good idea to build a similar but heavily curated web portal for booking beauty appointments, from manicures to massages to complete makeovers.
When the portal was in open beta, I facilitated a friends & family test to gather feedback on both booking and salon experiences to recommend changes for the final product.

Update: Unfortunately, they shut down the service in June 2021 – I guess the costs of salon curation, including photo shoots, were too high, but who knows.
Role
UX Researcher
Methods
Survey, Remote Interviews
Market, languages
DE, DE/EN
Agency
Year
2019
nrads
#11: kick nazis out of the stadiums
A flag at a football pitch highlighting the Nazis raus aus den Stadien logo.
The challenge
Nazis, racists and other discriminatory agitators shouldn't be or feel welcome in football stadiums.
The solution
Together with its partners, soli-members and donors, Potsdam-based SV Babelsberg 03 turns publicly against them.
The campaign "Nazis raus aus den Stadien!" began in response to a judgment by the Northeast German Football Federation (NOFV). It ignored anti-Semitic and folk-inciting songs sung in the guest block of the Karl Liebknecht stadium during a home match, whereas the call "Nazi pigs out!" noted by a visitor in the home area was recorded in the later judgment of the sports court.
A huge wave of solidarity struck the "Kiezverein" from Potsdam-Babelsberg. In numerous stadiums across Germany and Europe, fan clubs and organisations expressed their support, and worldwide magazines such as the Washington Post and the New York Times reported on the incident.
From this arose a movement through which many other clubs from all leagues positioned themselves against right-wing extremism and hate in sports facilities – including Bundesliga clubs such as Werder Bremen, Borussia Dortmund, 1. FC Köln and FC St. Pauli.
With the long-term campaign "Nazis out of the stadiums", the association wants to support interesting projects and smaller clubs in the fight against the "right".
In 2022, freelance frontend developer Mathies Schneider and I set up a dedicated website.
Role
Project Coordinator, Digital Media & Concept
Market, language
DE, DE
Year
since 2017
More about me
Arrow Up
More about me
Arrow Up
More about me
Arrow Up
More about me
Arrow Up
More about me
Arrow Up
More about me
Arrow Up
More about me
Arrow Up